Branding


A brand is more than a company logo and tagline.  It is a promise -- to customers, shareholders, employees and other important stakeholders -- that an organization will deliver products and/or services that meet or exceed the expectations the company has established for itself.  Brand is all about reputation, and Steven Drake Associates is all about helping clients manage and communicate their reputations.  Our services include company and product naming; audience research; and message development. 

Branding

News & Notes

Steve Drake Launches RFP Associates
Wed, Nov 9, 2011

Steve Drake has launched a second consulting business, RFP Associates , which will help businesses, associations and government agencies...

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Steven Drake Associates Leads 2010 China Business & Trade Mission
Wed, Sep 15, 2010

Steve Drake, in his role as chairman of the Maryland-China Business Council, just returned from leading a 28-member delegation on a two-week, four-city business tour of China.  The...

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