Media Training & Preparation
When politicians are said to "be on message," it means they know what they want to say, and they say it, whether to a live audience, a government panel, or a reporter/interviewer. But being on message is not a skill reserved for politicians. CEO's, association executives and company spokespeople must also be on message to support their organizations' strategic business goals and uphold their reputations. Steven Drake Associates has provided message and media training to dozens of executives across a range of industries and sectors. The sessions typically combine message platform development, media and interview skills training, and videotaped practice and rehearsal sessions.